Social Media Marketing
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Social Media Creation & Management
No business can afford to ignore social media. For the last decade social media has been one of the single most important parts of any digital marketing strategy and is only continuing to grow.
We can handle every aspect of your comprehensive social media strategy, starting with a FREE social media management dashboard. We can also discuss your brand and your goals to create a custom action-plan that will help you quickly and dramatically improve your social presence.
What Does Social Media Marketing Involve?
Social media marketing is a pretty broad term that encompasses a number of different subjects. It isn’t just a matter of posting regular Tweets – instead companies need comprehensive social media strategies that will traverse multiple channels, working synergistically to effectively build followers, trust and sales.
Effective social media campaigns can potentially result in your product being seen by thousands, even millions, of people. Companies can use social media to spread their message through existing social networks so that they are gaining referrals and testimonials from the friends and family that their customers trust. At the same time, the best social media campaigns can help businesses to grow trust and authority by developing genuine relationships with their followers, which help position them as true leaders and experts in their field.
Here are just some of the crucial aspects involved in social media marketing:
Profile Creation: Your objective with social media marketing is to ‘be everywhere.’ That means you should be on every social media channel that can work with your industry or niche. That means Facebook, Twitter, and LinkedIn – but it also means Google, Instagram, Pinterest, and others.
Regular Posting: Having a dormant social media channel is potentially worse than having no social media channel at all. If you aren’t posting regularly then it will appear as though you’ve abandoned your social media accounts. Even worse, it may look like you’ve closed your business altogether! To be successful on social media you need to post engaging content consistently in order to build momentum and deliver value. Consider every single Tweet or status update as a chance to demonstrate the type of value that your brand can deliver.
Tools and Software: Posting regularly and constantly coming up with new, high quality content for your media channels is actually a challenging process. It’s for this reason that the best social media strategies will also incorporate tools for managing posts, for finding new content and for assessing progress.
Content Creation: Sharing content on social media is one of the best ways to get likes and shares. This way, social media marketing and content marketing are closely linked and the key is to understand why content gets shared so that you can develop media that has a true potential to go viral. Remember, people share content because it says something about them, and because it facilitates conversation.
On-Page Integration: You also need to integrate your social media into your site itself. That means using social sharing buttons right in your content to encourage active sharing.
Do-It-Yourself or Done-For-You Tailored Action-Plan
THE ULTIMATE IN SOCIAL MEDIA MANAGEMENT FOR SMBs
At 4BiZ we recognize the importance of social media and how it relates to business. It is one of the most cost-effective methods for not just getting your message out, but developing advocates for your company and its products or services quickly and exponentially. This is why we created an entire brand dedicated to your social media needs… 4BiZ Social. Designed with the small to medium business sector in mind, 4BiZ Social has something ideal for everyone, starting with a free account to manage your most important social media tasks. But we didn’t stop there. We also offer optional services that handle every aspect of a more comprehensive social media strategy. And while free accounts are free forever, a 14-day trial of our Pro Account is included with every new signup… with no credit card needed to get started! If you’ve been resistant to employ social media in your marketing due to a lack of ‘know-how’ or because there’s simply not enough time to stay active and consistent, you’ve just found the ideal solution. So check it out now and don’t miss out on another moment of this marketing powerhouse!